CCT300-Assignment5

Advertising in old media tends to be expensive, timely, and usually requires hiring an advertising agency to create these advertisements. But on the Internet, advertising can be a lot quicker and more cost-effective. For example, with Google ads, the company placing the ad only pays when someone goes to their website. Meaning they only pay for however many users are actually interested in their product, whereas in old media everyone could see your advertisement, and this could mean nothing in terms of new sales. And, with the advent of viral marketing (like user-generated YouTube ads or links posted to Twitter), companies can generate interest in their product for a tiny fraction of the cost of what they would have paid for an old media advertisement. Placing an ad on the side of a Facebook page (a website that is visited by over 500 million people) directs your ad to only users who have interests related to the product you're advertising. Meaning you reach your target consumer demographic quickly, whereas in old media advertising ads were created for the general public, because you little to no way of controlling who would be seeing or reading your advertisement. Advertising on the Internet is certainly more effective, but an old media presence in mediums such as television or newspapers is still essential, especially for reaching those who don't use the Internet regularly. But, if a company asked me to chose between advertising on television or on the Internet, I would recommend they chose the latter, as they have the ability to reach niche markets much more effectively than television.